【研究报告全文】Mark Rogers & Christine Greenhalgh：《Trade Mark Incentives》（2011年7月）
This report investigates potential links between trade marking and performance. The researchers document an overview of corporate trade marking activity in Britain, analyse the role of trade marks in the innovation process for firms and their impact on households, and explore possible links between trade marking and branding.
Commissioned by: IPO
Date published: July 2011